Use the word 'cybernetics', Norbert, because nobody knows what it means. This will always put you at an advantage in arguments.

Claude Shannon

Leading Analyst and Strategic Advisor

Always plugged into the future of technology and its practical application, Adrian advises executives, technology vendors, start ups and boards of directors. He also develops research, architecture and organisational health checks, roadmapping and analysis programs, hosts custom workshops and speaks at executive, partner and employee events.